Senior PPC Strategist · Google Ads · Local lead generation

I turn ad spend into booked jobs, and prove it to the dollar.

7+ years running Google Ads for local, call-driven businesses in the US, UK and Australia. I build the whole system behind the ads: conversion tracking in GTM, landing pages in GoHighLevel, CRM lead routing and Looker Studio reporting that shows revenue, not just clicks.

See my concept for Plumber Marketing USALinkedIn
7+ yrshands-on Google Ads
$1.5M+Google Ads spend managed
40+dental practice accounts managed
20.33%search conversion rate at $2.30 per lead
Built for this application

A concept redesign of plumbermarketingusa.com

A faster, conversion-focused take on your homepage: a live-style lead dashboard, the Plumber 10X System told visually, a plumber ROI calculator that turns visitors into strategy calls, and your real client reviews front and centre.

Open the concept site →
More booked jobs.
Not just more clicks.pmusa-concept.pages.dev
Selected work

Paid search for local, call-driven businesses.

Dental practices, car rental and home services share the same economics as plumbing: high-value jobs, urgent search intent, and phones that need to ring.

40+ US dental practices

Productive Dentist Academy · Digital Marketing Coordinator, PPC & Performance · 2022–2025
$1.5M+ managed10–30% CTR10%+ conversion rate
  • Built and optimised Google Search, Display and YouTube campaigns for 40+ dental practice accounts.
  • Set up conversion tracking in Google Tag Manager and built Looker Studio KPI dashboards and client reports.
  • Ran local SEO across 40+ locations and launched YouTube channels reaching 1.5M+ combined views.
productivedentist.com

US home-services companies

Roofing, plumbing, HVAC & electrical · Client names under NDA
Trade landing pagesRevenue calculatorGHL booking
  • Built multi-page lead-generation websites for two US home-services businesses, with a dedicated landing page per trade.
  • Built an interactive revenue calculator, a call-answering walkthrough and embedded GoHighLevel booking calendars.
  • Shaped messaging around the field-service CRMs these trades use, including ServiceTitan, Jobber and Housecall Pro.
Live links available on request.

DriveIt Car Rental

Google Search + GoHighLevel · Project-based
20.33% conversion rate$2.30 per conversion
  • Google Search campaign connected to GoHighLevel so every lead traces back to its ad.
  • Loyalty, membership-check and WhatsApp booking workflows that respond to leads in seconds.
driveitcarrental.co.zw

The Confident Dentist Academy (UK)

Marketing Operations & Systems Manager · 2025–2026
Google · Meta · LinkedIn · TikTok · YouTube
  • Planned and ran PPC across five platforms with end-to-end conversion tracking.
  • Built ClickFunnels landing pages and lead magnets; connected GoHighLevel, ClickFunnels and ActiveCampaign through Zapier.
barryoulton.com
Google Ads search campaign
Google Ads Search campaign for a car rental client: 20.33% conversion rate at $2.30 per conversion.
Closed-loop tracking & CRM

From ad click to booked job, every step tracked.

I connect ad platforms to the CRM with webhooks, form triggers and tracking pixels, so each lead is tagged with its source, routed instantly, and followed through the pipeline to the final sale.

GoHighLevel agency dashboard
GoHighLevel agency view with client sub-accounts I set up from scratch.
GoHighLevel workflows
Lead workflows: loyalty, member checks, nurture, registration and WhatsApp booking.
Workflow logic
Branching logic that routes each contact down the right path automatically.
Consent workflow
Consent tracking that records source, date and policy version for SMS compliance.
Google Ads: Search, Display, YouTubeGoogle Tag ManagerGoogle AnalyticsLooker StudioGoHighLevel pages, workflows & pipelinesWebhooks & ZapierActiveCampaignClickFunnelsMeta, LinkedIn & TikTok AdsHTML, CSS, JavaScriptAI tools for copy, pages & workflows
How I'd start

My first 30 days on a plumbing account.

Days 1–10 · Audit & tracking
  • Verify every conversion: calls, forms, LSA leads and bookings.
  • Fix GTM and call tracking so each lead ties to a campaign.
  • Match leads to booked jobs in the CRM to find true cost per booked job.
Days 11–20 · Cut waste
  • Search-term and negative keyword clean-up.
  • Shift budget to the services, zips and hours that book profitable jobs.
  • Tighten LSA categories and service areas; dispute bad leads.
Days 21–30 · Scale what works
  • Test landing pages built for each service.
  • Feed booked-job values back to Google for smarter bidding.
  • A plain-English Looker Studio report the owner actually reads.

"Freedom Matimbura is an excellent employee. He has a thorough knowledge of Google Ads user interface and an eagerness to continue learning about current marketing strategies. Freedom's supportive attitude and work ethic make him an asset to have on any team."

Department lead, quoted by Robyn Damaris, Director, Phoenix Dental Agency · Productive Dentist Academy